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We help stop structural churn for B2B SaaS by configuring the RevOps infrastructure and narrative assets required to prove revenue.

Stop Churn.
Prove Revenue.

For MarTech B2B SaaS Founders

Frequently Asked Questions

EXECUTION & ATTRIBUTION LOGIC

I’ve been burned by ghostwriters before. How do you guarantee this won't sound like generic AI or someone else?

This is the most common fear we hear, and it is valid. Most ghostwriting fails because it is treated as "creative writing" rather than a system. We use the PCE Ghostwriting Procedure©, which starts by locking your Dominant Archetype. This acts as a strict filter. We don’t just write "content". We process your ideas through your specific psychological constraints and align messaging to the Dominant Archetype of your target audience with their specific psychological constraints. We also have a mandatory Continuous Congruence Check before delivery to ensure every post sounds exactly like you - just more disciplined.

How do you track the ROI of this? My board hates "brand awareness" metrics.

We hate them too. We position our standardized products explicitly as "Revenue Ops Support via Narrative". We reject vanity metrics like "likes." Instead, we configure your infrastructure for Closed-Loop Reporting. This enables you to see Pipeline Influence and Sales Cycle Acceleration inside your own dashboard. By using the Objection Coverage Matrix, the data will link specific narrative assets to the elimination of sales objections, proving that your content is driving revenue.

Do you provide monthly analytics reports?

No. We are not a media buying agency that charges you to read a spreadsheet. We are Infrastructure Architects. We build the Closed-Loop System (GTM, Pixels, UTMs) and hand you the keys. Our goal is Data Autonomy - we want you to own the truth, not rent it from us.

I don’t have time to write. How much input do you need from me?

We designed this for founders who have high expertise but low time. We bridge the Execution Gap, so you aren't the bottleneck. Your primary time investment is the weekly 30-60-minute Narrative Mining Session, where we capture your IP. From there, the system takes over. We codify your knowledge into a Digital Library, allowing us to produce high-level assets without requiring you to draft them yourself and reducing the time needed for involvement with library growth.

How is this different from hiring a PR agency or a freelancer?

A freelancer delivers tasks. We deliver a Non-Technical Retention Moat. Agencies often focus on "visibility" and "traffic." We focus on LTV:CAC Stability and Defensible Valuation. We are not focusing for viral hits. We are engineering Ideological Lock-In to prevent the 6.2% structural churn common in your vertical. This is a RevOps function, not a PR function.

What exactly do you mean by "Psychographic Certainty"?

Most marketing guesses at demographics (e.g., "CTOs in New York"). Psychographic Certainty means we discover and engineer a single, predictable dominant identity to target based on their Personal Archetype and their cognitive decision-making style. We use the Psychographic Certainty Engine© (PCE) to eliminate the "Analysis Paralysis" that keeps you stuck on generic messaging.

Is there a guarantee?

Yes. We operate with an Authority Congruence Guarantee. Because we use a standardized workflow to lock your voice and strategy, we guarantee that the content will maintain the integrity of your personal brand at scale. We also measure success using the Conversion Friction Score (CFS) to ensure our calls to action are calibrated to your audience's psychology.

How can you possibly measure "Pipeline Influence" from a personal LinkedIn profile when the API doesn't connect to Salesforce?

We do not rely on a direct API connection for organic content, as that is a technical impossibility. Instead, we deploy a Hybrid Attribution Model. This combines "Hard Links" (rigorous UTM parameters in featured sections) with "Soft Links" (Self-Reported Attribution). We require you to update your "Book a Demo" form with a mandatory text field asking, "How did you hear about us?". This allows your CRM to map specific qualitative data (e.g., "I read the Founder's post about AI sales") directly to Closed-Won revenue.

Why shouldn't I just post from a Company Page? I get better analytics there.

You would get better analytics, but you would lose the audience. LinkedIn’s algorithm suppresses Company Page reach by approximately 5x compared to personal profiles because users trust faces, not logos. Furthermore, even a Company Page does not offer organic pipeline attribution via API - that is reserved for Paid Ads. Trading 80% of your reach for a dashboard that still doesn't solve the attribution problem is a bad trade.

If we don't use a Company Page, how do we get the "Heavy Duty" tracking pixel data?

We use the "Shadow Page" Strategy. We create a "Shell" Company Page (e.g., "John Doe Official") that exists solely to hold the LinkedIn Insight Tag. We install this tag on your EEC standalone website to track demographics, collect audiences based on customer journey location, and other data through Google Analytics 4 and LinkedIn/X Ads Manager. We then use this shell page to allow you to "boost" your high-performing organic personal posts as Thought Leader Ads. Because these are technically "ads" (even at $100/month), they unlock full Salesforce/HubSpot attribution, bridging the gap between personal influence and hard data.

How does a "Social Media Post" stabilize my LTV:CAC ratio? That sounds like a stretch.

It is not a stretch. It is Ideological Lock-In. When a customer buys your software, they can switch to a competitor tomorrow. But when they adopt your methodology (codified in your content), switching costs become psychological. To leave you, they would have to abandon the "way of working" they have adopted. We use the Educational Email Course (EEC) along with the Digital Library on your Social Media to codify this IP, creating a Non-Technical Retention Moat that statistically reduces churn.

How do you achieve "Attribution Hygiene" to track the user journey from engagement to sale?

We do not rely on third-party cookies alone. We build a Unified First-Party Data Infrastructure for your EEC using CMS, Cloudflare, Kit, and Make APIs. We implement a "Hard" link strategy with specific UTMs for direct traffic and a mandatory "Self-Reported" field for dark social traffic. For "Invisible" deals that happen in DMs, we implement a CRM protocol where the founder manually tags leads as "Source: LinkedIn DM". This creates a 100% verifiable loop.

How do you measure the success of your work?

We ignore Vanity Metrics (Likes, Impressions). If the system cannot prove Pipeline Revenue, it is failing and requires bottleneck optimization. We build the infrastructure so your Quarterly Influence View reveals three data sources:

  • Top of Funnel: Engagement within your specific ICP.
  • Mid of Funnel: Qualified Leads from EEC (MQAs)
  • Bottom of Funnel: A list of Closed-Won deals that explicitly mentioned your content in their intake form, totaled as "Revenue Influence."
How do you mechanically link content to "Pipeline Velocity"?

We use the Objection Coverage Matrix. We identify the specific objections slowing down your sales cycle (e.g., "Is this compliant?"). We then produce "Pillar Assets" that definitively answer these questions. By configuring the tracking of these assets against deal speed, the data will prove that prospects who consume the content close faster than those who do not, directly solving the Attribution Deficit.

If I build this on my personal brand, won't I get a 'Key Person Discount' when I try to sell the business?

Only if your brand is "Ad-Hoc." If it is Systemized, it becomes an asset. Buyers fear "Key Person Risk" when the revenue depends on the founder's "daily magic".

We solve this by building a Transferable Acquisition Asset:

  1. We Move to 'Owned Land': Our approach is to harmoniously encourage social traffic to your Educational Email Course (EEC). An email list is a transferable asset. Your LinkedIn and X profiles are not, but the hybrid usage allows you to "squeeze maximum juice".
  2. We Build Your Social Library: We create a searchable database of "Pillar and Evergreen Assets" that can be repurposed for years, allowing the brand to run in "Founder Emeritus" mode long after you exit.