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We help stop structural churn for B2B SaaS by configuring the RevOps infrastructure and narrative assets required to prove revenue.

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Stop Churn.
Prove Revenue.

We do not sell "MAGIC." We sell Mechanics.

The Authority Congruence System© is Powered By 3 Distinct Engines

Each solves a specific structural failure in the modern B2B GTM stack.

We do not believe in "holistic" confusion. We believe in Component Isolation. If your Unit Economics are failing, it is because one of these 3 engines is broken.

DIAGNOSE YOUR ENGINE
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PSYCHOGRAPHIC CERTAINTY ENGINE©

MECHANISM

Most founders waste capital targeting "Demographics" (e.g., CTOs in FinTech). This is a commodity filter.

The PCE© targets Psychographics (e.g., Technical CTOs who fear Board Scrutiny due to opaque data).

The Failure It Solves: Analysis Paralysis & The "Avatar" Trap.
We do not invent a target. We Operationalize the ICP.

  • INPUT

    PATTERN RECOGNITION

    The "Subconscious Root Fear" Analysis. We identify the single specific anxiety that keeps your prospect awake at 3 AM.

  • PROCESS

    NEURO MODEL TUNING

    We map their cognitive filters. Do they buy based on Fear of Loss (Security) or Desire for Gain (Greed)?

  • OUTPUT

    BINARY MESSAGING FILTERING

    Every piece of content is engineered to trigger a "That is exactly me" response from the ICP, and a "I don't get it" response from everyone else.

  • METRIC

    RESONANCE EFFICIENCY

    High engagement from the wrong people is a failure. We optimize for engagement density from the Operationalized ICP.

INBOUND AUTHORITY ENGINE

MECHANISM

Content is usually treated as "Disposable" (feeds, stories, tweets).

The IAE treats content as Permanent Infrastructure.

The Failure It Solves: Fragile LTV & Key Person Risk.
We build a Non-Technical Retention Moat.

  • INPUT

    IP MINING

    Your Proprietary IP & Methodology (The "Way" you solve the problem).

  • PROCESS

    OBJECTION COVERAGE MATRIX DEPLOYMENT

    We map the 4 stages of the buying journey (Problem Aware -> Solution Aware -> Product Aware -> Post-Purchase).

    The Asset Build:

    • Top of Funnel: Ideological Warfare (Why the old way is broken).
    • Middle of Funnel: Methodology Transfer (How the new way works).
    • Bottom of Funnel: Proof & De-Risking (Why you are the only safe choice).

  • OUTPUT

    THE EXIT VALUE

    We execute the Digital Twin Protocol. By codifying your voice into a searchable Asset Library, we ensure the brand authority is transferable at exit, eliminating the "Founder Dependency" discount.

  • METRIC

    PIPELINE VELOCITY

    We measure how much faster a deal closes when the prospect has been "indoctrinated" by the IAE.

HYBRID ATTRIBUTION ENGINE

MECHANISM

The "Dark Social" excuse is unacceptable. You cannot scale what you cannot measure.

The Hybrid Attribution Engine bridges the gap between Organic Influence and CRM Data.

The Failure It Solves: The Attribution Deficit (Blind Spots).
We force the "Invisible" data to become "Visible".

  • MECHANISM A

    HARD LINK PROTOCOL

    We use rigorous UTM parameters on all "Featured Section" and Bio links. We track: `utm_source=linkedin_profile` vs `utm_content=post_topic_churn`.

  • MECHANISM B

    SELF-REPORTED ATTRIBUTION

    We mandate the installation of a "How did you hear about us?" text field on your demo forms.

    The Logic: Software tracks the last click. Humans remember the first influence. We capture the Human Data.

  • MECHANISM C

    SHADOW PAGE STRATEGY

    We use a shell company page to enable you to run thought leader ads. This allows us to pixel traffic and precisely retarget organic viewers with conversion offers.

  • METRIC

    REVENUE INTEGRITY

    We don't deliver "vanity reports." Instead, we set up a system that enables your CRM to track revenue from closed deals in the narrative funnel.

HOW THEY WORK TOGETHER

A System is only as strong as its weakest engine.

Efficiency.

The PCE© ensures you are speaking to the right person.

Remove PCE© → Get Noise.

Retention.

The IAE ensures you are saying the thing that locks them in.

Remove IAE → Get Churn.

Validation.

The Attribution Engine ensures you can prove it to the board.

Remove HAE → Get Fired.

WHICH ENGINE IS BROKEN?

High Churn Rate → Your IAE is broken. Low Lead Quality → Your PCE© is broken.
Board Pressure → Your Attribution is broken.

We fix all three.

AUDIT YOUR ENGINES

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