Are You Ready To "Insta-Boost" Your Brand And Leave Your Competition In The Dust?

Well, buckle up because we're about to spill the beans on how to choose your Instagram ad objectives like a pro!

So, you finally want to slay the Instagram game for your business? Well, hold your horses! Before you dive into the enigmatic world of crafting the perfect Instagram campaign, you gotta put on your thinking cap and define your goals. Yeah, that's right! We're talking about knowing your long-term and short-term objectives, my friend. With that sorted, let's jump into the exciting stuff. Here are three juicy goals you should keep in mind when creating your Insta marketing masterpiece.

Brand Awareness

Many businesses love using social media to get more people to talk about their brand. When you advertise on Instagram, you have different options to make this happen. It's like having your own secret weapons! You can choose between two objectives: brand awareness and reach. These objectives may sound similar, but they actually have their own unique superpowers. Let's take a closer look.

• First up, we have the reach objective. This is all about reaching as many people as possible from your target audience and making an impact on them. It's like trying to fly across the sky and spread your message to everyone you can. You want to make sure your brand gets in front of as many eyeballs as possible and leave a lasting impression.

• On the other hand, brand awareness tactics are more focused on finding the people who are most likely to fall head over heels for your business. You want to promote content and advertisements that will grab their attention and make them want to know more about what you have to say

Consideration

You don't want your social media followers to treat your ads and posts like a never-ending buffet that they mindlessly scroll past. You want them to stop in their tracks, captivated by your content and itching for more. Let's get real, folks! Consideration is all about keeping your audience on the edge of their seats. Captivating them with your amazing videos and enchanting them with your irresistible offers. Buckle up as we break it down!

• First, we have traffic. Think about it: the virtual highways are jammed with cars, all headed straight for your business website. That's the traffic you want, buddy!

• Next on the list are video views. We're not talking about the measly views you get from your mom and your best friend. We're talking about views that shoot up like a rocket to the moon. So buckle up and get ready for some serious video views!

• Finally, let's not forget about post-engagement! This is a critical consideration when it comes to expanding and improving our reach. Post-engagement involves analyzing how our audience responds to our content and finding ways to keep them engaged.

Conversion

When you want to skyrocket your sales and make your business rain money, Instagram becomes your trusty sidekick. It's like the superhero of social media platforms, with the power to turn people who already know about your business into potential customers. Get ready for some serious conversion campaigns.

We're talking about driving conversions on your website from those warm audiences who already have a clue about your awesomeness. They might request a quote, make a purchase, or even sign up for your epic event or webinar. And hey, if you run an e-commerce store, Facebook lets you optimize for sales from a catalog of your products. It's a shopaholic's dream of a virtual shopping spree!

And wait, if you're the proud owner of multiple business locations that attract crowds of people, you can use Instagram ads to entice them to visit. It's like putting up a virtual sign that says, "Come check out this great place!" So buckle up and get ready to drive those conversions like a boss with the power of Facebook and Instagram. It's time to take your business to the next level and have some fun!